1. Demonstrate that you share their values. Listening is understanding.
2. Ha! Ha! Ha! A little humour – intelligent please – will get their interest.
3. Their time is precious and their attention fragmented – be relevant.
4. They are all different, be targeted.
5. Social media has an indisputable influence. Good and bad.
6. Age doesn't define their diversity. Observe their tastes and convictions.
7. Buying your product or services should be fun.
8. Don't believe that this list has already evolved? They've already moved on (oh yeah).