The initiative demonstrates the creativity of the company’s Out of Home division
To spread some festive cheer during the holiday season, Quebecor’s Out of Home division has decided to light up 10 of its Montreal transit shelters, plus 2 in Laval. As a result, sponsors using these shelters will benefit from the added value of being showcased in a captivating installation that grabs the attention of both pedestrians and motorists.
This festive initiative is now deployed and will remain in place for the entire holiday season.
Retailer Canadian Tire is also joining in, supplying the 575 meters of lights required for the operation.
Quebecor’s Out of Home division offers over 15,000 faces (digital transit shelters, static displays, buses) in 5 markets across Québec, i.e. Montréal, Laval, Longueuil, Lévis and Sherbrooke.
Quebecor, a Canadian leader in telecommunications, entertainment, news media and culture, is one of the best-performing integrated communications company in the industry. Driven by their determination to deliver the best possible customer experience, all of Quebecor’s subsidiaries and brands are differentiated by their high-quality, multiplatform, convergent products and services.