THE EXPERTISE OF ITS TEAMS EARNS THREE TROPHIES IN CANADA-WIDE COMPETITION
Quebecor picked up three prizes at the 8th annual OOH Showdown on October 4, including the Grand Prize. The competition, organized by the Advertising Club of Toronto, rewards the best out-of-home ad campaigns in Canada.
The out-of-home campaign for the Cirque du Soleil’s Alegria show won the overall award for best execution of 2019. A downtown Montréal bus shelter was equipped with interactive technology. Passersby could activate a screen, which transformed into a mirror and transported them into the show. Images and music from Alegria helped create an immersive experience.
The Alegria campaign also won first prize in the Experiential category, which recognizes advertising that provides an experience or requires interaction with the audience.
Another campaign, for Belgian beer Hoegaarden, won first prize in the Street Level/Transit/Transportation category. Also executed in a downtown Montréal bus shelter, the installation appealed to the senses through bird songs, a blue summer sky painted on the shelter’s ceiling, and the aroma of freshly picked oranges.
“Through innovative creativity, solid teamwork and high-quality products, Quebecor develops strong bonds with advertisers and helps them stand out,” says Claude Foisy, Vice-President, Marketing, TVA Group and Quebecor Out of Home. “At Quebecor, our priority is to ensure our clients achieve their goals and we are fully committed to the success of their campaigns. Creating impactful out-of-home ad campaigns for our clients is in our DNA.”
Quebecor, a Canadian leader in telecommunications, entertainment, news media and culture, is one of the best-performing integrated communications company in the industry. Driven by their determination to deliver the best possible customer experience, all of Quebecor’s subsidiaries and brands are differentiated by their high-quality, multiplatform, convergent products and services.