Quebecor today launched the Quebecor ID product family, an innovative line of media placement, programmatic and audience solution products that enable advertisers to leverage the vast reach of Quebecor’s advertising inventory and optimize the performance of their campaigns with precise, anonymous targeting capabilities.
“The scale of Quebecor’s ecosystem makes it a partner of choice for marketers who want to understand their audiences and reach the right person at the right time,” says Jean B. Péladeau, General Manager, Data and Performance Advertising. “We are bringing our digital media experts together with a dedicated data development and science team to become the Québec standard-setter for advertising innovation and deliver the full benefits to our advertisers.”
Smart synchronization between television advertising and search engine marketing (SEM) is one example of the types of solutions Quebecor ID offers. As cellphones are now part of people’s lives from morning until night, including while watching television, Quebecor ID lets advertisers perfectly synchronize the timing of web advertising with television commercials in order to maximize the chances of converting viewers.
This new service addresses the trend among agencies and clients towards local and responsible media buys. Quebecor also provides customer service with a human touch, supported by a team of recognized professionals. For more information, visit https://en.quebecorid.com/ or contact your account manager on the Quebecor sales team.
Quebecor, a Canadian leader in telecommunications, entertainment, news media and culture, is one of the best-performing integrated communications company in the industry. Driven by their determination to deliver the best possible customer experience, all of Quebecor’s subsidiaries and brands are differentiated by their high-quality, multiplatform, convergent products and services.