MOI ET CIE Spring 2019

Press releases
SPRINGTIME IS ALL YOU WOULD EXPECT – AND MORE – ON MOI ET CIE
Apr 15, 2019

 

TRUE STORIES AND FASCINATING DOCU-REALITY SERIES

 

This spring, MOI ET CIE continues to stand out with new original productions designed to move you, inform you and surprise you.

 

MOI ET CIE has become synonymous with authenticity, emotion, daring and inspiration, thanks to its beloved documentary-reality series and true stories. The station has built a rock-solid relationship with Quebec viewers, as demonstrated by its recent 43%¹ winter viewership growth among adults 25-54, compared to winter 2018. The hit documentary-reality series Où es-tu?, hosted by Marie-Claude Barrette, is another example of this growth trend, breaking a MOI ET CIE ratings record with 128,300 viewers² per episode after 6 weeks on the air.

 

In spring/summer 2019, the station’s fans can look forward to new original productions from inspiring creative talents, as well as captivating documentary series based on true stories. Here’s a sneak preview:

 

Fin de mois

The popular and inspiring Jean-Marie Lapointe returns with a documentary-reality series presented in 10 half-hour episodes, directed by Frederic Gieling and produced by Trinome & filles, in collaboration with Quebecor Content. After scoring a huge hit with Face à la rue, Jean-Marie now delves into the world of today’s poverty-stricken population, documenting a month in the lives of 10 very diverse families struggling to make ends meet.

 

Urgence santé mentale

Produced by Zone3 in collaboration with Quebecor Content, this series of 10 half-hour episodes tackles mental-health myths with host and series creator Mathieu Arsenault, who suffers from bipolar disorder. This documentary-reality show gives us a an up-close-and-personal look at emergency interventions with patients in crisis situations or no longer in touch with reality. It also looks at the different techniques used to help these people at Notre-Dame Hospital’s psychiatric ER unit.

 

Vallée meurtrière (Cold Valley)

Based on a true story, this documentary series airing in 4 hour-long episodes is a Canadian production from Pixcom, in collaboration with Quebecor Content. From 1979 to 1982, a serial killer terrorized the population of Lewis-Clark Valley, in Washington State, where five youngsters mysteriously disappeared. All evidence led to a single man, who was well known in the area, but it was up to Detective Jackie Nichols to actually prove his guilt.

 

Hiver cruel

Produced in Canada by Cinéflix, in collaboration with Quebecor Content, this documentary series airing in four hour-long episodes focuses on another true story, this one involving unsolved child murders. In 1976, four kids were abducted and killed in suburban Detroit, igniting a wave of panic and the biggest manhunt in US history.

 

This spring on MOI ET CIE, get ready to witness touching documentary-reality shows and compelling true stories.

 

¹ Source: Numeris, French QC, Mon-Sun 2am-2am, winter 2019 (Jan. 7-March 3) vs. winter 2018 (Jan. 8-March 4), A25-54. Preliminary data from Feb. 25 to March 3, 2019.

² Source: Numeris, French QC, cumulative audience, confirmed data Jan. 8 to Feb. 18, 2019, T2+

 

About MOI ET CIE

MOI ET CIE is a TVA Group specialty channel that invites viewers – both male and female – to share true stories by accompanying fascinating and engaging people in their unique worlds. The station immerses audiences in remarkable, intriguing and always unforgettable documentary/reality shows, series and movies.

 

About Quebecor Content

Quebecor Content, a wholly owned business unit of Quebecor Media Inc., creates, develops, acquires, distributes and exports distinctive, high-quality audio-visual content, providing consumers with a multi-platform experience via Videotron and TVA Group services and promoting Quebec artists at home and abroad.

  

 

Annie Martineau
Media Agent
Contact Department
annie.martineau@tva.ca
514-947-4522

 
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