Jean-Sébastien Prénovost Named Director, Audience & Programmatic Solutions, Quebecor Advertising Sales
Marie-Josée Fournier, Executive Director, Monetization & Marketing, has just appointed Jean-Sébastien Prénovost as Director, Audience & Programmatic Solutions.
In this position since January 28, 2019, this specialist now manages strategy and marketing for the company’s audience and programmatic solutions, in addition to leading his team in their relationships with trading desks, agencies and advertising servers. Mr. Prénovost is also responsible for recommendations and optimizations to make audience and programmatic purchasing solutions as innovative as possible.
“His experience with advertisers, agencies and suppliers will provide us with valuable insight to guarantee our success,” says his direct superior, Julien Lamoureux, Director, Monetization & Marketing, Digital Expertise.
“His numerous industry contacts will help us measure the appropriateness of our offer, quickly adjust, and build solid business relationships. Furthermore, his great communication skills are a major asset for sharing digital knowledge within our organization.”
Before joining Quebecor, Jean-Sébastien Prénovost was a Programmatic Practices Leader at Desjardins. He has also worked for Adobe, V Interactions, Atedra and TubeMogul, as well as agencies such as Marketel, Ogilvy and Touché!
Quebecor, a Canadian leader in telecommunications, entertainment, news media and culture, is one of the best-performing integrated communications companies in the industry. Driven by their determination to deliver the best possible customer experience, all of Quebecor’s subsidiaries and brands are differentiated by their highquality, multiplatform, convergent products and services.