Quebecor gives the digital discussion a new voice
Two key nominations within Quebecor’s Advertising Revenues team.
Quebecor is firmly focused on the future with two nominations that will prove to be an important milestone in the development of its digital offer geared towards advertising customers.
Bearing this in mind, Jean B. Péladeau has been appointed General Manager, Data and Advertising Performance. Being an analytical marketing specialist, he will be in charge of the strategy and of the advertising products’ evolution using data and the digital media’s commercial exploitation. With his expertise in data management and in advertising technology tools management, Jean is the perfect fit for this strategic position.
Jean’s solid experience as an administrator also sets him apart. He’s actively involved with community organizations and actually serves on seven boards of directors, including OSEntreprendre, SmartHalo, Osmo and the Quebecor Fund.
He reports to Patrick Jutras, Senior Vice-President and Chief Advertising Officer of Quebecor and Groupe TVA.
In addition, Hugo Dallaire will be joining Quebecor’s Advertising Revenue team as Senior Director, Client Solutions and Programmatic.
Hugo brings with him a wealth of experience in the media industry. He distinguished himself through multiplatform sales and by generating programmatic revenues with various agencies and trading desks. He also worked as an advertising and marketing consultant for advertising customers.
Over the past two years, he has been recognized in the Montreal and Toronto markets for his skills at creating strategic alliances in programmatics.
Within Quebecor’s Advertising revenue team, Hugo will be in charge of the Direct Clients Solutions team – National and will also work on the business development of programmatic sales. Hugo will be reporting directly to Patricia Heckmann, General Manager, Agency and Client Solutions, Montreal & Toronto.
These two nominations are aligned with Quebecor’s plan to offer innovating digital advertising solutions that will let its advertising clients stand out against the competition in their respective markets.
Quebecor, a Canadian leader in telecommunications, entertainment, news media and culture, is one of the best-performing integrated communications company in the industry. Driven by their determination to deliver the best possible customer experience, all of Quebecor’s subsidiaries and brands are differentiated by their high-quality, multiplatform, convergent products and services.