Vividata Spring 2019

Press releases
Vividata results
May 01, 2019

WITH NEARLY 4 MILLION READERS,  LE JOURNAL DE MONTRÉAL, LE JOURNAL DE QUÉBEC AND 24 HEURES CONNECT WITH OVER HALF OF THE POPULATION IN QUEBEC!1

The findings of the spring 2019 Vividata survey reveal that Le Journal de Montréal, Le Journal de Québec and 24 Heures reach a grand total of 3,925,000 readers a week in Quebec through their various platforms. This figure represents 55% of the province’s population.1 Thanks to its newspapers’ reach, Quebecor has once again positioned itself as the leading press group in Quebec.1

 

Le Journal de Montréal remains the Number 1 daily in Quebec, 7 days a week!                                                                                                                     

With 2,833,000 readers every week across all of its platforms, Le Journal de Montréal remains the Number 1 daily in Quebec.1 Le Journal de Montréal is far ahead of its closest competitor, attracting 799,000 more readers than La Presse.2 The print edition of Le Journal de Montréal, still available 7 days a week, attracts 2,141,000 readers every week, making it Quebec’s most widely read print daily.3

 

Le Journal de Québec attracts nearly twice as many readers as Le Soleil!

Le Journal de Québec reaches 1,479,000 readers every week across all platforms, which is 92% more readers than Le Soleil.1 These excellent results have enabled Le Journal de Québec to retain its Number 1 position among dailies in Quebec City, 7 days a week, across print, digital, and multiplatform editions.

 

24 Heures connects with more than one million readers!

With a 17% increase in its daily readership since the previous survey,4 free daily 24 Heures reaches 1,010,000 readers a week in Greater Montreal.5 The print edition of 24 Heures has recorded a significant upswing of 20% in its readership.6 Thanks to these robust results, 24 Heures is as critical a media asset as ever in attracting urban, active, educated, and multicultural millennials.

 

“These excellent results show that great numbers of readers continue to follow us across all of our platforms, including our print newspapers, our online editions, and our J5 mobile application for smart phones and tablets. Our goal is to deliver quality to readers through hard-hitting investigative reports, exclusive content, renowned columnists, and our popular Saturday supplements. As a leader in Quebec’s media industry, we are committed to providing our advertisers with the most productive platforms for reaching their target customers effectively,” states Lyne Robitaille, Senior Vice-President, Newspapers, Magazines, Distribution, and Printing at Quebecor.

 

Please note that the spring 2019 Vividata survey covered the period from January to December 2018. Le Journal de Montréal, Le Journal de Québec and 24 Heures take this opportunity to express their warmest thanks to their many readers and loyal advertisers for these excellent results.

 

About Quebecor newspapers

Quebecor newspapers include Le Journal de Montréal, Le Journal de Québec and 24 Heures, available in print and digital versions. Quebecor newspaper content may be read on all digital platforms, including the JournaldeMontreal.com, JournaldeQuebec.com, JournaldeMontreal.com/24heures web sites and Le Journal de Montréal and Le Journal de Québec’s free customizable J5 mobile application and J5 tablet.

 

Sources:

1Vividata, spring 2019, province of Quebec, 14+, 7-day cumulative, multiplatform

2Vividata, spring 2019, province of Quebec, 14+, 7-day cumulative, multiplatform (La Presse digital only)

3Vividata, spring 2019 vs winter 2019, province of Quebec, 14+, 7-day cumulative, print version only

4Vividata, spring 2019 vs winter 2019, Montreal CMA, 14+, read yesterday, multiplatform

5Vividata, spring 2019, Montreal CMA, 14+, 5-day cumulative, multiplatform

6Vividata, spring 2019 vs winter 2019, Montreal CMA, 14+, read yesterday, print version only

 

Annie Martineau
Media Agent
Contact Department
annie.martineau@tva.ca
514-947-4522

 
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