‘’Linear TV is in decline’’
‘’TV is at a crossroads’’
‘’CPM is increasing in all key markets’’
‘’Linear TV remains, by far, the top medium for global display ad spend’’
TV’s power lies in its exceptional reach and influence. No other medium can boast such power.But times they are a-changin’. Digital has changed the game and its power lies in personalization.
Enter addressable TV.
The time frame is not clear and this technology is still in its infancy. There are issues concerning ROI and viewers’ reluctance to share their data.
Just bumps in the road.