Customer journey
The latest craze for artificial intelligence
Apr 12, 2019


Alibaba, an e-commerce giant, is pushing smart shopping further than ever.


"FashionAI is the demonstration of our vision for the future of fashion and the consumer experience." - Zhang Zhuoran, Alibaba VP


Zhuoran says the money and effort invested over the last seven years has contributed to the system's potential to recognize clothing and identify fashion trends. Instead of recommending one piece at a time, there are now ensemble possibilities to perfect a complete look.


"It's a turning point. For consumers, it's like getting advice from their own personal stylist," he added.


The example perfectly illustrates how the customer experience now rests on the reciprocity between the digital and the physical.