Customer journey
Grocery shopping in full revolution
Apr 12, 2019


Online shopping, customization and artificial intelligence are already shaking up the ways we consume and the trend will only escalate.


By 2022, it is even expected that habits will be completely transformed.


In a study targeting three key markets – China, the United States and the United Kingdom – online grocery order growth forecasts are exploding and the buying experience will become hyper-personalized. AI will identify the reasons motivating someone to shop and the supermarket layout will be adapted accordingly. They will only present products and formats that meet their customer's needs. As the grocery store is closely linked to recurring shopping habits and purchases, every step will be towards making the experience simpler and more inspiring.