Outdoor advertising, employee testimonials, social networks... we are multiplying our ways to attract more sought-after resources.
What is now referred to as HR marketing is expected to grow and must now be the subject of a specific strategy, considering the aging of the population, the advent of new technologies and urban centers' powers of attraction.
The days when companies took advantage of a large pool of candidates are over. Employers must now fully understand their points of differentiation, define their visions and corporate cultures, and meet the aspirations of current employees. Because not only has recruitment become a major issue, sometimes even linked to a company's very survival, but retaining staff is also a daily challenge.