Customer journey
In which countries do we find the largest concentration of smartphones?
Apr 12, 2019


At the top of the list is the United Kingdom with 82.2% of the population having a smart device.


Here at home, this decreases to 71.8%, while in China, there are more than 775 million users, which is 30 times more people than in Canada.


Since this figure only corresponds to 55.3% of the Chinese population, not only does the penetration potential remain huge, but the influence of such a critical mass of people is significant when the current flows or trends emerge.


Be sure to consult the rankings of the remaining 50 countries.