Vividata highlights F2018

Surveys overview
Fall 2018 Magazines and Newspapers highlights
Apr 12, 2019

MAGAZINES

The magazine market in Canada remains stable in both its print (0%) and multiplatform (-1%) readership.

Rogers and TVA Publications are still the dominant publishers in this market. TVA Publications reaches close to 9 million readers every month via the multiplatform versions of its magazines and 8.2 million via print versions.

As for paid print magazines, TVA Publications is ranked in first place, reaching 7.4 million readers every month, pulling ahead of its closest competitor by 690,000 readers.

TVA Publications is still the most popular publisher in French-language magazines, chosen by 3.7 million readers each month, all platforms combined.

TVA Publications magazines offer content that speaks to their readers’ passions and interests: and several of them have seen an increase in readership.

In addition, each theme offered by the publisher finds its target audience:

- In fashion, it's a reference for 2.3 million readers in Canada, all platforms combined. 
- Its magazines inspire 5.7 millions readers.
- Les idées de ma Maison and Style at Home are the country's references in home décor, with 2.6 million readers, having grown by 2%.
- The TVA Publications weeklies are still popular, consulted by one millions readers, a readership that has grown by 3%. 

  

NEWPAPERS

The newspaper market in Canada remains stable in both its print (0%) and multiplatform (+1%) readership.

Québecor newspapers reach nearly 4 million readers each week, 56% of the province’s population.

Le Journal de Montréal reaches 2.9 million readers each week, all platforms combined, ahead of La Presse by around 950,000 readers.

Le Journal de Québec is still the most read paper in the region: with its 1.6 million multiplatform readers, twice that of Le Soleil.

Le 24 Heures continues its close relationship with its million readers in the greater Montreal region, a 4% increase in readership. This free daily is particularly read by active, educated, urban, multi-cultural Millennials.

 

Source: Vividata Fall 2018, Quebec province and Canada Total, 14+. Variation vs. Summer 2018