Three surprising facts comparing two similarly sized markets, French Quebec (pop. 7.4M) and Toronto/Hamilton (pop. 7.8M):
1. The La Voix audience is 2.4 times higher than the Super Bowl’s audience in their respective markets! Talk about a touchdown!
2. The program with the lowest ratings in the French Quebec Top 20 actually reaches more people than the highest rated program in Toronto/Hamilton.
3. The Top 5 regular programs in French Quebec have twice the viewers of the Top 5 in Toronto/Hamilton.
Source: Numeris, French Quebec and Toronto/Hamilton E.M., P2+, Winter-Spring 2018 and Super Bowl 2019.