Trends
Online brands flock to TV
Apr 12, 2019


Amazon, Netflix, Trivago, Google, Expedia, Wayfair, eBay, Apple, Snapchat, Airbnb…the big digital brands have increased their TV budget.

Why? Because of its reach and influence.

Around the world, online brands are increasing their television budget to build their image, reputation and sales. 
In some countries, this category is even the one that invests the most in the legacy medium
.

‘’We’ve been analyzing digital-native companies since 2014 and found that those who turned to a heavy reliance on TV early in their company’s history saw substantial benefits.  Digital brands using TV see immediate positive business outcomes, such as significant lift in website traffic, search volume and most importantly revenue growth.  TV is where outcomes-obsessed disruptors go when they need to get big.’’  - Sean Cunningham, President and CEO of the Video Advertising Bureau.