Trends
Automotive: change is taking place!
Mar 19, 2019

First slowdown in sales

Even if North America remains the undisputed leader of the automobile with nearly two million new vehicles sold in 2018, we are seeing for the first time in 10 years a slowdown in sales. Canada experienced a -2.6% decrease in sales whereas Quebec experienced a -2.4% decline. Nevertheless, it should be noted that Quebecers continue to appreciate light trucks with a +3.2% increase in units sold.

Interestingly enough, the second-hand market is in full swing. In 2017, 3 million vehicles were changing hands and the market is expected to grow by another half a million in 3 to 5 years.

 

E-commerce extends to the automotive sector

Nowadays, the most notable change is the growth of online buying possibilities. Amazon, as an ecommerce icon, already offers the possibility to buy a new vehicle online. In Europe, you can make the acquisition of the Fiat 500 and the Fiat Panda.

In North America, Amazon is already known as the biggest automotive parts seller. It is just a matter of time before Amazon starts to offer vehicles on their Website, like a dealer would do.

Besides Amazon, some manufacturers have already started experimenting this channel: Volvo, with its online sales concierge service, ensures that the only interaction with the dealer is during delivery.

 

« You can have an exceptional website and an incredible online presence, it's useless if the dealership experience is not good »
Sean Cunningham, Business Lead, Automotive at Google

Nothing replaces human experience

All agree to say: a vehicle purchase requires the support of a specialist. We want to be guided, reassured and the car manufacturers have understood this. Tailor-made and ultra-personalised services will become the norm.

We deliver the vehicle to your door for road tests and we allow you to exchange the car if it doesn't suit you. In short, we make the shopping experience something easy and pleasant, even a real event when it comes to more luxurious brands.

 

Sources: Desrosiers Automotive Reports 2018 / Vividata Fall 2018, PQ fr, A14+/Strathcom.com, Google Think Auto 2018, july 2018