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Plateforme 1
Event Sponsorship
13% of Quebecers (aged 12 years and up) have run in the past year
Walking and hiking are the most popular activities!
Among these enthusiasts, 43% walk or hike, 19% work out in a gym and 18% are runners. Running is popular with 54% of men, as it is one of the simplest and fastest ways to get in shape. People run to lose weight, to train, to improve their health, to deal with daily stresses, and, in many cases, to rediscover the pleasure of being part of a large community that is devoid of elitism.
Broadcast
TVA Sports
Dates
May - October, 2019
Production
Gestev