In other words...
Daring, accessible and innovative, digital radio moulds to Quebecers’ new consumption habits. An explosion of podcasts combined with the growing penetration of smart devices make digital radio a media strategy tool that’s totally tuned in.
157
index for people
with incomes of $200K+
128
index of
university-educated people
200 %
growth in podcast
listenership over 6 years
QUB Radio
The future of audio
Audacious, accessible and innovative, QUB radio is Quebecor’s new digital audio platform. A 100% digital radio, which ignores conventional, which defies conventions, which reinvents the form and which takes position. Combined with a wide range of podcasts: this an audio offer that resolutely of its time.
The new way to get your point across to your target.
268 K
active monthly listens
1.026 M
écoutes actives par mois
13 K
Facebook fans
Live radio
A credible station that speaks to a loyal audience
Bold, accessible and innovative, QUB radio is a provincial public affairs radio station that deals with issues that touch French-speaking Quebecers. It focuses on strong, credible personalities, appreciated by the public, as well as on new and relevant voices for a multitude of opinions. Backed by the journalistic strength of the Journal de Montréal, Journal de Québec, Salut Bonjour, TVA Sports and LCN, QUB radio also benefits from Québécor’s multiplatform reach.
157
index for A35-54
42 min
average listening time
56 %
of users are men
Podcasts
Already a leader in Canada!
QUB radio proposes a wide variety of podcast series, from humour, to music, to video games, as well as popular science, sports, cars, criminal investigations and life stories. Certain series spotlight strong personalities, such as Normand Lester, Patrice Bernier and Denise Bombardier, whereas others focus on niche and involved communities such as wrestling, country and contemporary history. Three of these podcast series have already stood out at the Canadian Podcast Awards in Toronto, a contest which rewards the best in the Canadian podcast industry.
146
index for A35-54
71%
mobile
64 %
men
Source: Google Analytics, Users, September to November 2019 / QUB Web site
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