Committed to building brand awareness.

Investing in an event partnership encourages the exchange of important brand value elements between two entities. It creates an advantageous connection between your brand and your consumer. Consumer behaviour and research have proven it: targets are more inclined to favour a brand that is involved in their passions and interests. Offering a positioning at the heart of an exclusive environment, the event promotes the creation of tangible emotional ties with your consumer, while enhancing their experience during the event.

As a powerful communication platform, event sponsorship is an incredible vehicle to reach a greater number of people, especially in the case of large sponsorships, but it also allows you to reach very specific audiences that are harder to reach.

Our exceptional augmented sponsorship offer, which allows you to add an integrated advertising campaign and a strong media creativity strategy, ensures that your objectives will be met.

A unique and strategic business solution that boosts your brand awareness.

•SET16-v3

33 %

of Quebecers tend to more readily remember brands that sponsor an event

40 %

of Quebecers remember the brands they have seen at sporting events

1/3

brands involved in events want to develop engagement

Touchpoints 2016, PQ Fr, 16+ / Infopresse, The Intangible Value of Sponsorship, Nov. 2018. 2018.

Discover our events

Baie de Beauport

A beach in the city | Huge shows

A must-attend place for leisure -May to September 2021

A site and a place of experiences at just 5 minutes from downtown Quebec City. Establishments including a breathtaking view of the St. Lawrence River and Orléans island.

Highlights

100 K

Visitors

120+

Privates events

106+

Music and sports summer events

Gender

54 %

women

46 %

men

Age

16-24
14%
25-34
39%
35-44
30%
45-54
10%
55+
7%

Geo

91 %

Quebec city region

5 %

Rest of Quebec

4 %

Other

Income

$39,999 and less
20%
$40,000 - $59,999
21%
$60,000 - $99,999
34%
$100,000+
11%

Income

375000 $
Total value of communications plan

Social Networks

235 K

Page views
on webpage

26.7 K

Facebook
fans

18 K

Video views

4 K

Instagram
followers

Je Cours QC

Proximity | Credibility | Awareness

May 2 to October 3, 2021

A series of three running events, including breathtaking races in the heart of Quebec City and the surrounding region. The festive finish line area contributes to the friendly atmosphere these events are known for. ​

New in 2021! A running club made up of a group of motivated runners eager to exchange and obtain quality information, adapted and meeting their needs on running.

Highlights

17-Project teamwork

34 K

supporters

17 K

runners

Gender

56 %

women

44 %

men

Age

Under 35
37%
35-44
28%
45-54
21%
55+
14%

Geo

54 %

Quebec city region

33%

Rest of Quebec

8 %

Other

Income

Under $59,999
21%
$60,000$ - $79,999
12%
$80,000 - $99,999
15%
$100,000+
52%

Income

525000 $
Total value of communications plan

Subject to change

Social Networks

702 K

Page views
on webpage

19 K

Facebook
fans

29 K

Instagram
to the newsletter

Fina high diving grand prix

Innovation | courage| thrills

Never-before-seen in Quebec and a first in Canada

Summer 2022

During this first edition, over 50 of the best athletes from around the world, hailing from more than 15 different countries, will perform extraordinary feats, amazing the spectators in attendance.

When the sun goes down, the impressive 32-metre-high structure will transform into a spectacular stage for musical and cultural performances.

Access

12 000*

Daily accesses to the competitions

*Subject to change in accordance with the public health measures in place

Program

3

Days of competitions

1

Festive zone evening musical performance

Location

Hull area

Outaouais area

Place des festivals

Place des Festivals

Social

425 K

Facebook fans

306 K

Instagram followers

72.4 K

Youtube subscribers