What's with the keen interest in out-of-home?

With rising urban travel and non-stop technological innovation, out-of-home is a medium of choice. Surprising and visual, out-of-home grabs attention and quickly delivers a wide range of powerful messages to motorists, pedestrians, cyclists and transit users.

Out-of-home is for everyone, at any time of the day. This platform allows you to strategically target your customers. Proximity in the heart of the key areas, it offers infinite creative possibilities.

+24 %

out-of-home advertising

79 %

of Canadians notice
out-of-home advertising

59 %

are inclined to act after seeing an out-of-home ad

41 %

will buy products on impulse

Discover our out-of-home products

Digital transit shelter

The future is digital!

Flexibility: With our CMS, your concepts can be adapted to geographical areas, hours and days of the week.

Warranty: Campaign delivery guaranteed and measured in seconds of visibility with a performance report.

59% have taken action after seeing an ad on a digital sign.
Consider: Consumers have a highly positive perception of digital signage.

Generally, people describe a digital network as being:
– attention-grabbing (78%);
– interesting to see (71%);
– entertaining (61%);
– informative (63%).

5

targeted digital networks

3 M

drivers

365 k

pedestrians

2 Downtown networks

Downtown network – Complete: 26 transit shelters in Montreal
Downtown network – Half: 13 transit shelters in Montreal

+ closer to business people
+ near entertainment and cultural points
+ in the heart of commercial zones

2 Hiptown networks

Hiptown network: 24 transit shelters available in Montreal
Hiptown / metro network: 20 transit shelters available in Montreal

+ consumers aged 18-34 years old
+ public transit users
+ students
+ near trendy places

2 Gotown networks

Gotown network – Complete: 50 transit shelters in Montreal
Gotown network – Half: 25 transit shelters in Montreal

+ visibility on major arteries
+ presence during peak hours
+ exposed to drivers

1 Gotown network in Laval

5 transit shelters in Laval

+ visibility on major arteries
+ presence during peak hours
+ exposed to drivers

1 digital network on the South Shore of Montreal

9 transit shelters on the South Shore

+ strategic sites
+ visibility on major arteries
+ presence during peak hours
+ exposed to drivers

1 digital network in Sherbrooke

5 outdoor transit shelters
1 digital screen inside Université de Sherbrooke

+ strategic sites
+ closer to the youth
+ visibility on streets with high traffic

1 network in Lévis

2 transit shelters in Lévis

Lévis-Lauzon Cegep
+ students and 18-34 years old

Quebec-Lévis Ferry
+ more workers
+ visibility when waiting

Digital transit shelter stunt

With contextualized advertising, a message or creative concept can be adapted to a variety of events:

– Outside temperature
– Time of day
– Location of transit shelter
– Countdown
– Countdown
– RSS feed
– Fast, dynamic updates

Sources: TNS Canadian Facts (see AMCA website, Digital out-of-home study, 2010) | COMMB, summer 2018

Learn more about digital transit shelter

Standard transit shelter

Always close, always there.

A transit shelter is a local medium that is part of your consumers’ daily lives. It is well-established in the community.

+ penetration
+ closer to consumers and merchants

5 000

faces

98 %

monthly reach

5

large centres
(Montreal, Laval, Longueuil, Levis, Sherbrooke)

More extended than ever!

Motorists, pedestrians, cyclists, students, professionals or retirees, transit shelters are for everyone.
Plus, consumers are increasingly mobile so they are exposed to transit shelters in all neighbourhoods constantly.

+precise geo-targeting
+ optimal visibility for advertising campaigns
+ flexibility in media placement

Discover our interactive maps that demonstrate OOH static campaigns:

within Montreal’s radius
within Sherbooke’s radius
by GRPs within our advertising market

Standard transit shelter stunt

Innovate with unique, surprising concepts:

– 3D construction
– Vinyl covering on the structure and the glass
– Music and sound effects
– Lighting
– Video Production
– Event activation
– Scent diffusion system

Learn more about standard transit shelter stunt

Transit Bus

Bricks

1 678

faces in Lévis

1 532

faces in Sherbrooke

3 506

faces in Laval

2 514

faces in Longueuil

Rear Panobus

86 standard or rear wall faces in Lévis
88 standard or rear wall faces in Sherbrooke
318 standard or rear wall faces in Laval
416 standard or rear wall faces in Longueuil
Size: 70 in x 21 in
Visibility on major arteries
Visibility to drivers

Side Panobus

156 standard or mini-wall faces in Lévis
176 standard or mini-wall faces in Sherbrooke
636 standard or mini-wall faces in Laval
832 standard or mini-wall faces in Longueuil
Size: 139 in x 30 in
Visibility on major arteries
Reaching motorists, pedestrians and public transit users

Interior panel

Varied inventory:
Single: 35 in x 11 in – 1,350 faces in Lévis
Double: 70 in x 11 in – 661 faces in Lévis
Vertical: 20 in x 28 in – 86 faces in Lévis

Single: 35 in x 11 in – 1,268 faces in Sherbrooke
Double: 70 in x 11 in – 522 faces in Sherbrooke

Double: 70 in x 11 in – 2,552 faces in Laval

Double: 70 in x 11 in – 1,266 faces in Longueuil

Visibility among public transit users
Reaching students and consumers 18 to 34 years old

Autobus stunt

Get second looks with our creative wrap formats:

– Banner
– Mini mural
– Side mural
– Rear mural
– Superbus

Learn more about autobus

Advertising stunt

Stand out from the crowd and draw attention to your brand. With an amazing execution, interact with your target audience. Transform this location into an original advertising experience.

80+

advertising stunts to date

21 150

square feet of vinyl installed

Audio

14 500+

minutes of audio played

Standard transit shelter stunt

Innovate with unique, surprising concepts:

– 3D construction
– Vinyl covering on the structure and the glass
– Music and sound effects
– Lighting
– Video Production
– Event activation
– Scent diffusion system

Discover our map that represents our best TSA in Montreal for stunts

Digital transit shelter stunt

With contextualized advertising, a message or creative concept can be adapted to a variety of events:

– Outside temperature
– Time of day
– Location of transit shelter
– Countdown
– Countdown
– RSS feed
– Fast, dynamic updates

Autobus stunt

Get second looks with our creative wrap formats:

– Banner
– Mini mural
– Side mural
– Rear mural
– Superbus

Learn more about advertising stunts